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- Conflictogenicity of communication in political propaganda media discourse (based on the social network X)
- Shmigelskaya N.A. Conflictogenicity of communication in political propaganda media discourse (based on the social network X). Vestnik of Kostroma State University, 2026, vol. 32, no. 1, pp. 201–208. (In Russ.) https://doi.org/10.34216/1998- 0817-2026-32-1-201-208
- DOI: https://doi.org/10.34216/1998-0817-2026-32-1-201-208
- УДК: 81’42: 81’27: 32.019.51
- EDN: EQRVYB
- Publish date: 2025-12-29
- Annotation: With the development of the global net, politicians are increasingly using the Internet to create texts with deliberately false information to form a distorted picture of the world in the mass consciousness. As a result, it leads to communicative conflicts. The aspects of implementation of conflict-generating communication in English political propaganda media discourse are analysed in this article. The purpose of the study is to determine the communicative and pragmatic qualities of linguistic units typical for the production conflict narratives within English linguistic culture in the virtual space. The posts of EU High Representative for Foreign Affairs and Security Policy Kaja Kallas and the comments of the users were taken on X. The main research methods were descriptive and contextual analyses, as well as discourse analysis. In the course of the work it was determined that the addresser uses certain manipulative tactics to introduce specific ideas and views in order to form the necessary behaviour of the addressee. The “own” — “alien” opposition is a pragmatic dominant in strengthening socio-political confrontation and achieving a perlocutionary effect. User comments are a reaction to the initial post – they reflect the dynamics of the audience’s mood and contribute to the expansion of the field of confrontation. The analysis of the material made it possible to distinguish the concept of “hate speech” as the leading method to create the narrative of the conflict within English political propaganda media discourse. This phenomenon verbalises a certain type of discrimination.
- Keywords: conflict, conflictogenicity, manipulation, political media discourse, political propaganda media discourse, hate speech, Internet.
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