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Elena V. Bodrova
Magnitogorsk State Technical University
Neophrasemes with a sensory-gastric component in humoristic discourse: cognitive procedures and pragmatic attitude of the author
Bodrova E.V. Neophrasemes with a sensory-gastric component in humoristic discourse: cognitive procedures and pragmatic attitude of the author. Vestnik of Kostroma State University, 2025, vol. 31, no. 4, pp. 179–186. (In Russ.) https:// doi.org/10.34216/1998-0817-2025-31-4-179-186
DOI: https://doi.org/10.34216/1998-0817-2025-31-4-179-186
УДК: 811.161.1`282
EDN: CSCOFE
Publish date: 2025-09-03
Annotation: The author focuses on neophrasemes with a sensory-taste component, functioning in humorous discourse in the digital age. The purpose of their study is to understand the neophraseologisation of super-word neologisms, which prove to be verbalisers of modern social attitudes and national stereotypes. The issue of their modelling is considered. It was revealed that the structural models (the main word from the thematic group “perfume productsˮ / “sweet drinkˮ / “culinary productˮ / “dairy productsˮ / “sensory sensationsˮ with a dependent noun) are traditional for the Russian language, but at the same time, each of the identified variants of the semantic content of the model is an example of a non-trivial combination of components (perfume with the smell of a computer, chewing gum with the taste of dog, cucumber compote, “Covid-19ˮ cheese, the sounds of a reserved seat carriage). The main cognitive procedures of neophraseologisation include slot replacement, frame structure expansion due to new knowledge, frame “shifts”. Particular attention is paid to linguocultural commentary and description of the intentions of jokes’ “anonymous authors” – participants in the process of creatively denouncing the world. Newly formed units testify to the linguocreative basis of neophraseologisation. The performed analysis of creative sensory-taste neophrases reveals the possibilities of pun in modern anecdotal discourse.
Keywords: neophraseme, sensory-taste component, neophraseologisation, national stereotype, linguocreativity, joke, frame structure.
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Author's info: Elena V. Bodrova, Magnitogorsk State Technical University, Magnitogorsk, Chelyabinsk Region, Russia, Leyaisr@mail.ru, https:// orcid.org/0000-0002-8112-6232